HOTEL INNOVATION CENTER

酒店创新中心Hotel Innovation Center

高端酒店创新增长伙伴High-end Hotel Innovation Growth Partner

为高端酒店持续注入新产品、新方法、新增长Continuously injecting new products, methods and growth into high-end hotels

洽谈合作Talk to us
01 · WHO WE ARE

我们是谁Who We Are

专注高端酒店的创新赋能平台。以创新供应链、战略咨询与社媒运营三大板块,一站式帮助酒店提升业绩、强化竞争优势、满足现代用户的真实需求。An innovation empowerment platform focused on high-end hotels. Through three pillars — innovative supply chain, strategy consulting and social-media growth — we help hotels lift performance, sharpen competitiveness and meet modern guests' real needs.

01

创新酒店供应链Innovative Supply Chain

客房、食品、服务产品,严选持续上新Rooms, F&B and service products — curated and continuously refreshed

02

酒店战略咨询Strategy Consulting

经营诊断、综合分析、增长方案Operations diagnosis, integrated analysis and growth plans

03

社媒运营与增长Social Media Growth

客房餐饮社媒销售、个人IP、AI运营F&B social selling, executive personal IP and AI operations

服务对象:酒店总经理 · 酒店集团创新与采购部门 · 业主方For: hotel GMs · innovation & procurement of hotel groups · owners

02 · WHY WE EXIST

为什么成立Why We Exist

中国酒店业已告别增量扩张,进入存量资产深度博弈。产品同质化、增长陷入价格循环、创新转型缺路径——行业需要的不是又一次降价,而是真正的创新。China's hotel industry has left the growth era and entered deep competition over existing assets. Homogenized products, price-cycle growth and no clear innovation path — what the industry needs is real innovation, not another discount.

产品与体验同质化Homogenized product & experience

标准化复制丧失溢价,客人留不下记忆点Standard copy loses premium; guests remember nothing

增长陷入价格循环Growth trapped in price cycles

以价换量难持续,盈利中枢持续下移Volume-for-price is unsustainable; profit keeps sliding

创新转型缺路径No path to innovate

存量经营缺方法,想做创新无从下手No method for existing-asset ops; innovation has no entry point

使命:让创新成为酒店未来发展与增长的力量Mission: make innovation the force behind hotels' future growth

03 · CORE CAPABILITIES

核心能力全景Core Capabilities

三大板块,覆盖酒店"产品—决策—增长"全链条,统一目标:酒店业绩增长与营销新增长点。Three pillars covering the full chain of product — decision — growth, unified by one goal: hotel performance growth and new marketing upside.

01

创新酒店供应链Innovative Supply Chain

严选全球创新产品,覆盖"住、吃、玩、服务"全场景Curated global innovations across stay, dining, play and service

  • 智能睡眠Smart sleep · 诺伊曼 NOYOKENOYOKE
  • 衣物护理Garment care · 科驭 COUCOQCOUCOQ
  • 高端饮品Premium drinks · 山风禾日Sunwind Breeze
  • 绿色能源Green energy · DeepSYS / 中电建地热DeepSYS / PowerChina Geo
  • 亲水娱乐Aquatic fun · 嗨浪 AQUZONEAQUZONE
02

酒店战略咨询Strategy Consulting

帮酒店看清问题、做对决策、找到增长点See the problem, make the right call, find the growth point

  • 经营与运营综合分析Operations & management analysis
  • 销售与收益诊断Sales & revenue diagnosis
  • 设施与产品评估Facility & product assessment
  • 用户与客群分析Guest & segment analysis
  • 创新规划与爆款打造Innovation planning & hero products
03

社媒运营与增长Social Media Growth

高星酒店全案营销增长伙伴,不是直播服务商Full-funnel growth partner for upscale hotels, not a live-stream vendor

  • 社媒矩阵运营Social matrix operation
  • 客房餐饮社媒销售F&B social selling
  • 总经理 / 业主个人IPGM / owner personal IP
  • AI 用户运营AI user operations
  • 非直播为主的健康成交结构Healthy non-live-first deal mix
04 · DATA & CASES

数据与案例Data & Cases

用可核销的数据说话:过去 12 个月的真实经营结果。We speak in redeemable data: real operating results from the past 12 months.

40+
高星酒店服务Upscale hotels served
500万+
年度实际核销(单渠道)Annual redeemed (single channel)
70%
非直播场景成交占比Non-live deal share
北京嘉里大酒店 · 月核销100万+Kerry Hotel Beijing · 1M+/mo 天津康莱德 · 年度核销100万+Conrad Tianjin · 1M+/yr 雄安国际酒店 · 年度60-100万Xiong'an Int'l · 0.6-1M/yr 北京望京凯悦 · 山风禾日合作Hyatt Wangjing · Sunwind Breeze
05 · COOPERATION

合作模式How We Work

三大板块三种合作方式,按酒店需要灵活组合;所有合作均可先以单项目验证,再升级为长期合作。Three flexible models you can mix; start with a single project, then scale to a long-term partnership.

初步沟通First talk

了解酒店现状与目标Understand status & goals

需求诊断Diagnosis

定位问题与机会Pinpoint problems & chances

方案提案Proposal

给出可落地方案Actionable plan

签约落地Sign & launch

选品-报价-上线-复盘Source-price-launch-review

数据复盘Review

看真实留存与增长Real retention & growth

06 · CONTACT

期待与您合作Let's Talk

成为高端酒店最值得信赖的创新伙伴The most trusted innovation partner for high-end hotels
企业邮箱即将随域名 hotelinnovationcenter.com 启用;当前可联系 [email protected]Corporate mail launches with the domain; reach us now at [email protected]